How a Mobile Pizza Business Built a Website That Actually Works for Their Workflow
A Cornwall pizza van needed a site that matched how they actually operate – different locations each week, mobile customers, and WhatsApp ordering. We built for their real workflow, and it’s generated dozens of wedding enquiries since launch.
Dozens of wedding enquiries
81% mobile traffic
WhatsApp workflow
About the Project
Client: Doh Pizza Cornwall
Location: Cornwall
Industry: Mobile food service (weddings and events)
Project type: Complete website rebuild with workflow integration
Live since: May 2025
Doh Pizza Cornwall is a pop-up pizza van serving weddings and events across Cornwall. They work from different caravan park locations throughout the week, with customers needing quick, mobile-friendly access to menus, locations, and ordering.
The Challenge
A website that didn't match how the business worked
Nick contacted us through our Cornwall business network. His previous developer was unavailable, and the existing WordPress site wasn’t serving the business properly.
The location problem
Doh Pizza operates from different caravan park locations throughout the week. Customers needed to know where they’d be, when they’d be there, and how to order – but the old site didn’t make any of this clear.
The ordering friction
Most regular orders came through WhatsApp, but customers had to hunt for basic information first. Where are they today? What’s on the menu? How much does it cost? Every piece of missing information meant lost orders or Nick spending time answering the same questions repeatedly.
The wedding enquiry gap
Beyond the weekly location-based service, Nick wanted wedding bookings – higher-value events booked months in advance. But the site didn’t position the business properly for this market or make it easy for event planners to enquire.
The Solution
Interview first, build second
The founder interview revealed two distinct needs: making weekly location-based ordering frictionless, and positioning properly for wedding enquiries.
Location-based ordering for weekly service
We built a locations page showing exactly where they’d be each day:- Interactive map showing the week’s schedule
- What3Words coordinates for precise location
- Times they’d be there
- Pre-populated WhatsApp message for instant ordering
Click “Order Now” and WhatsApp opens with the location, date, and all the details already filled in. No typing addresses or explaining where you saw them. This solved the weekly ordering friction.
Clear information for all enquiries
The menu shows pricing upfront – no “contact for pricing” nonsense. Customers can see exactly what pizzas cost and what’s included before they enquire. For wedding bookings, the information they need is clearly presented.
Mobile-first by default
With 81% of traffic coming from mobile devices, we built for phones first. Quick loading, thumb-friendly buttons, and information structured for scrolling.
The Results
Two workflow problems solved
Since launch in May 2025, the website has delivered results across both areas: easier weekly ordering and consistent wedding enquiries.
Weekly ordering friction removed
The location pages and WhatsApp integration work exactly as intended. Customers can find where Doh Pizza will be and order in two clicks. Nick spends less time answering “where are you today?” messages and more time making pizzas.
Wedding enquiries flowing
The site has generated dozens of wedding enquiries – the high-value bookings that make a real difference to a small business. These aren’t random pizza orders; they’re multi-hundred-pound events booked months in advance. Clear positioning and proper information presentation turned the website into a genuine lead source for event work.
A system that works
Beyond the numbers, Nick has a website that matches how his business actually operates. Mobile-first design for mobile-first customers. Location information where it needs to be. Clear pricing that qualifies enquiries before they happen.
What Our Clients Say
I couldn’t be happier with the new website Kane at Mitchel Digital created for my mobile pizza business – Doh Pizza Cornwall. The design is absolutely spot-on and really captures the vibe of the brand. It’s clean, easy to navigate, and works beautifully on both desktop and mobile. I’ve already had loads of great feedback from customers about how good it looks and how easy it is to use. Kane was a pleasure to work with – professional, creative, and really understood what I wanted from the start. Highly recommend if you’re looking for someone who genuinely cares about delivering a great website!(Always up early too to work on my website)
