Between work and the school holidays, life’s been mental lately. But I’ve just wrapped up my last workout of the week, and it’s got me thinking about something that might sound a bit odd… I’ve been letting AI be my fitness coach. Yeah, you read that right. I’ve been doing it for months. How It…
I had another one of those conversations yesterday. The client loves everything about the website plan, then I mention professional photography and suddenly there’s this awkward silence. “Photography? Do we really need that?” Short answer: abso-bloody-lutely. The Face Behind the Business This drives me mental – so many brilliant tradespeople and service providers are hiding…
Most web developers would have taken the money and figured it out later. I did the opposite – and it cost me a sale. But here’s the thing: sometimes being honest about what you can’t do is more valuable than pretending you can do everything. The Lead That Found Me Through AI Last week, I…
This past week I’ve spoken to 3 different businesses and every single one I’ve told them – no, actually SHOUTED at them – about how important email marketing is. And yet, somehow, businesses still treat email marketing like it’s some optional extra. Meanwhile, they’re posting on Facebook three times a day, crossing their fingers, and…
You didn’t fancy reading then? Take a listen to my AI agent reading this weeks email newsletter. It’s a little shorter than the actual newsletter, didn’t like my writing style. How does it sound to you?
I’ve been thinking about something that keeps coming up in my conversations with business owners lately. It’s a bit of a blind spot we all have: We assume everyone knows what our business does because WE know it inside out. Sound familiar? Your business is your baby. You know every detail, every service, and exactly…
If you’ve chatted with me at a networking event for over 10 minutes, you’ve likely heard me mention “Home Assistant.” My house isn’t quite Tony Stark’s with Jarvis running the show, but my daughter and I refer to our home system as “Kevin the Computer.” Smart vs. Intelligent: Why Most Automation Gets It Wrong Here’s…
Customer reviews aren’t just nice-to-haves anymore – they’re essential for building trust, improving your Google rankings, and attracting new customers. If you’ve been leaving reviews to chance, it’s time to take a more proactive approach. Here’s why reviews matter so much and exactly how to get more of them without being pushy. The Real Impact…
If your business has a website I need to say well done, you’ve made the first step. The website is only useful if it can it’s found by people who need your service. If you think about it, attracting someone looking for your service will mean they’re more likely to buy from you. You can…
It’s unbelievable to think we’re now nearly a whole month into 2022. It has seemed to have gone so fast. This week also see’s an update release for WordPress. After nearly 6 months of development WordPress 5.9 will be released this week. Before I go any further with this post I do think it’s important…
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